Seller representation
Three decisions determine what you walk away with
What you list at. How the property is presented. How the offers are handled. Everything else in selling a house is logistics — and those three are where hundreds of thousands of dollars are made or quietly given away.
Price it to the evidence
An ambitious list price does not just delay a sale — it damages it. Accumulated days on market become the first thing every buyer's agent mentions, and the property almost always closes within 10% of where a correct initial price would have been, after a longer and more stressful process.
Present it properly
Most buyers decide whether to book a showing from the first three photographs. Professional photography, a floor plan, and a 3D tour on every listing — this is not the place to save a few hundred dollars.
Negotiate on more than price
Every offer arrives with context: who the buyer is, how firm their financing is, what their conditions actually expose you to. Price is one of several terms that decide your net, and the highest number is not always the best offer.
Faran Tareen, Salesperson · CENTURY 21 Green Realty Inc., Brokerage
How your estimate is built
Real MLS® sales data, analysed in seconds
Most online estimates work from regional averages and public records. This one reads the board's own closed sales, the same data REALTORS® price homes from.
1. Locates your street
Your address is matched against TRREB MLS® records to find the community your home actually sits in.
2. Pulls the sales
Every recent sale of a similar home type nearby over the last 12 months, widening to the whole city only if your area has too few.
3. Weights what matters
Each sale counts more the more recent it is and the closer it matches on street, bedrooms, bathrooms and size.
4. Checks the competition
The range is set against the homes listed for sale right now, the ones your buyers will compare you to.
On screen, in under a minute
- A price range with a most-likely figure
- The closest comparable sales, with sold prices and dates
- How many similar homes you would be competing with
- How many sales and data points the estimate used
Then reviewed by a REALTOR®
- Adjusted for your condition, upgrades, basement and lot
- What to fix before listing, and what to skip
- Your next-move math if you are also buying
- A full written CMA, usually within 48 hours
An instant estimate is an automated opinion of value from MLS® sales data, not a formal appraisal or a guarantee of sale price. Sold prices are shown to registered users under the board's VOW rules.
Faran Tareen
REALTOR® · Salesperson
CENTURY 21 Green Realty Inc., Brokerage
What comes with the listing
If it doesn't sell, we diagnose before we discount
Low showing traffic is a pricing or exposure problem. High traffic with no offers is a condition or presentation problem. Those have completely different fixes, and cutting the price to solve the wrong one is how sellers lose money twice — once on the reduction, and again on the extra weeks it did not need to sit.
You will get a straight read on which one it is, with the showing and feedback data behind it — not a phone call that opens with “the market has softened.”
What sellers ask
What is your commission?
Commission in Ontario is negotiable and is set out in the listing agreement, including what is offered to a cooperating brokerage. You get the exact figure and what it covers before you sign anything, and there are no undisclosed fees.
How long will it take to sell?
It depends on property type, price point, and municipality. At our first meeting you will see the current days-on-market and months-of-inventory figures for your specific segment, so the timeline is a projection from data rather than a guess.
Should I stage it?
Vacant properties almost always benefit. Occupied ones usually need decluttering and depersonalising more than furniture rental. I will tell you which case you are in and roughly what it costs before you spend anything.
Should I renovate before selling?
Usually not. Paint, decluttering, professional photography, and fixing anything an inspector would flag reliably return their cost. Full renovations rarely do on a resale timeline in the GTA — you are far more likely to spend $40,000 to add $25,000.
Should I buy before I sell?
It depends on your equity position and your tolerance for risk. Buying first risks carrying two properties; selling first risks interim housing. We model both, including bridge financing costs, before you commit either way.
What does the valuation cost?
Nothing, and there is no obligation to list. Many of the valuations I do are for people refinancing, settling an estate, or deciding whether to renovate instead of move.